Strategy

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The Italian Sea Group is a global operator in the luxury yachting industry, listed on Euronext Milan (“EXM”) and active in the construction and refit of motoryachts and sailing yachts up to 140 metres.

The Company, led by Italian entrepreneur Giovanni Costantino, operates on the market with the brands Admiral, renown for elegant and prestigious yachts, Tecnomar, known for its sporty features, cutting-edge design and high performance, Perini Navi, excellence in the design and construction of large sailing yachts, and Picchiotti, historical brand in the Italian yachting industry featuring classic and elegant lines.

The Company also has a business unit named NCA Refit that manages the maintenance and refit services for yachts over 60 metres.

In line with its strategic positioning, The Italian Sea Group has partnered with important Italian luxury brands: Giorgio Armani – to develop yachts penned by the designer, highlighting the merger of two excellence Ambassadors of Italian style in fashion and yachting – and Automobili Lamborghini – to design and produce “Tecnomar for Lamborghini 63”, a limited-edition motor yacht featuring extraordinary performances and quality beyond limits.

The Italian Sea Group is the first Italian producer of superyachts over 50 metres, according to the 2022 Global Order Book, the global ranking by Boat International.

MAIN PILLARS OF THE STRATEGY

  • Increase in project dimensions
    The Italian Sea Group will continue to concentrate its efforts in the construction of custom made mega and giga-yachts of increasing dimensions, leveraging on the awareness of its brands and the competences recognised by the clients and the main brokers of international yachting.
  • Relaunch of the Perini Navi brand
    The Italian Sea Group confirms the relaunch strategy of the Perini Navi brand, as well as the production plan previously communicated to the market, which includes the delivery of three projects between 2023 and 2024.

    Furthermore, the restyling of the Perini Navi fleet continues, maitaning the iconic stylistic codes of the brand and reinterpreting them in a modern perspective, in line with the high engineering standards of TISG.

  • Serial Production Projects
    The Italian Sea Group continues to invest in the two important serial production projects, which have been recently presented – the Gentlemen’s Picchiotti line and the Admiral Panorama motor-yacht, maintaining its high-end positioning and utilising exclusively noble materials, such as steel and aluminium.

    The Group confirms its commercial strategy, stating that the production of the yachts will start only following the signing of sale contracts and without trade-ins.

  • Strategic Partnerships in the luxury sector
    The Italian Sea Group strengthens its market positioning and marginality also thanks to the important collaboration agreements with renown brands in the luxury and Made in Italy Sector.

    One example is the Tecnomar for Lamborghini 63 project, in collaboration with Automobili Lamborghini, for the construction of 63 yachts with a length of 63 feet that reach a speed of 63 knots, representing the meeting between excellence in the yachting and supercar world. This iconic and innovative motor yacht has achieved extreme success and high resonance worldwide.

    Additionally, the company collaborates with Giorgio Armani for the design of the exteriors and interiors of some of its yachts, both with Admiral and Tecnomar brands, confirming its ability to realise unique projects with brands that share the same values.

  • Global brand awareness and penetration in new markets
    The Company continues to expand its global reach and strengthen its positioning in markets with high growth potential, also through partnerships with leading international brokers.

    After the agreement with Camper & Nicholsons for the expansion in the Asian market and the collaboration, signed in April, with TWW Yachts for Egypt, Turkey and Azerbaijan, in June 2022 TISG signed a new partnership with Blackorange Yacht Experts, full-service yacht brokerage company boasting a solid positioning in the Arab Gulf area, with a proven experience in the segment of mega-yachts from 50 to 150 metres.

    The broker represents the Admiral and Tecnomar brands in the Arab Emirates, Oman, Kuwait, Qatar and Bahrain.

  • ESG Strategy
    Throughout its history, The Italian Sea Group always paid the utmost attention to sustainability, welfare of its employees and development of local communities.

    From an Environmental perspective, TISG adopts a proactive approach with a strong focus on innovation and sustainability of materials. For its yachts, the Company utilises mainly aluminium and steel, and invests on hybrid propulsion systems.

    The Italian Sea Groupcontinues its sustainable development journey, with particular attention towards energy sources. The photovoltaic plant, installed in June in the Marina di Carrara shipyard, has already allowed for a significant production of green energy and has partially contributed to limit the effects of the recent increase in energy costs.

    The plant is expected to cover 25% of the energy consumption of the Marina di Carrara production site, when construction works will be completed.

    Furthermore, the Company continues to invest on young employees and excellences in the local community.

    In October 2022 the Company started the project “The Italian Sea Group Young Award”, aimed at rewarding young employees who stood out for passion, dedication, acquired skills, competences, and results achieved.

    Additionally, after the success of the past edition for training program hosted by the TISG Academy in collaboration with prestigious Italian universities, new technical update programs for the Group’s young employees have started again in the month of September.

    The Italian Sea Group adopts a Governance model characterized by the presence of a Board of Directors and a Board of Statutory Auditors appointed by the Shareholders’ Meetings.

    The Board of Directors is composed of seven members including three Independent Directors, according to the ordinary assembly’s demands. The Board of Statutory Auditors consists of three statutory members and two alternate members.

    The Board of Directors has appointed a Appointment and Remuneration Committee, a Control and Risk Committee and a Transactions with Related Parties Committee.

    The Company has been certified with ISO 9001 and ISO 45001 certifications.